Introduction
About This Site
About The Textbook
About The Authors
McGraw-Hill Book Website
Book Contents
Table of Contents
I
Opportunity and Strategy
II
Creating New Ventures
III
Functional Development
IV
Growth and Financing
Business Plans (App. A)
Case Studies (App. B)
Online Sources (App. C)
Sample Syllabus
Course Overview
Calendar of Sessions
I
Entrepreneurial Perspective
II
Idea or Opportunity
III
Gathering Resources
IV
Managing Ventures
V
Entrepreneurship and You
Additional Resources
STVP Educators Corner
Courses Using This Textbook
Module I: The Entrepreneurial Perspective
Week 1
Session 1
Lecture
Course Overview
Session 2
Lecture
Silcon Valley and Entrepreneurship
Module II: Opportunity Recognition and Evaluation
Week 2
Session 3
Discussion
Creativity and Improvisation
Session 4
Case Study
From Idea to Opportunity I
Workshop A
Workshop
Workshop: Accounting
Week 3
Session 5
Case Study
From Idea to Opportunity II
Session 6
Case Study
The Role of Context
Workshop B
Workshop
Workshop: Marketing
Week 4
Session 7
Case Study
Intellectual Property
Session 8
Case Study
Negotiating Startup Challenges
Module III: Gathering Resources
Week 5
Session 9
Lecture
Key Elements of Venture Finance and Teams
Session 10
Lecture
Team Effectiveness
Workshop C
Workshop
Workshop: Finance and Valuations
Week 6
Session 11
Case Study
Venture Capital and Financing Process Choices
Session 12
Case Study
Recruiting and Rewards
Module IV: Managing Ventures
Week 7
Session 13
Case Study
Real Time Decision Making
Session 14
Case Study
Initial Public Offerings
Workshop D
Workshop
Workshop: Making Effective Presentations
Week 8
Session 15
Case Study
Mergers and Acquisitions
Session 16
Case Study
Social Entrepreneurship
Module V: Entrepreneurship and You
Week 9
Session 17
Discussion
Group Presentations I
Session 18
Discussion
Group Presentations II
Week 10
Session 19
Discussion
Entrepreneurial Ethics
Session 20
Lecture
Course Summary
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