Introduction
About This Site
About The Textbook
About The Authors
McGraw-Hill Book Website
Book Contents
Table of Contents
I
Opportunity and Strategy
II
Creating New Ventures
III
Functional Development
IV
Growth and Financing
Business Plans (App. A)
Case Studies (App. B)
Online Sources (App. C)
Sample Syllabus
Course Overview
Calendar of Sessions
I
Entrepreneurial Perspective
II
Idea or Opportunity
III
Gathering Resources
IV
Managing Ventures
V
Entrepreneurship and You
Additional Resources
STVP Educators Corner
Courses Using This Textbook
Introduction
Foreward
Preface
About the Authors
Section I : Opportunity and Strategy
Chapter 1: Capitalism and the Technology Entrepreneur
Chapter 2: Opportunity and the Business Summary
Chapter 3: Building a Competitive Advantage
Chapter 4: Creating a Strategy
Chapter 5: Technology Innovation and Timing
Section II : Starting New Ventures
Chapter 6: Risk, Return, and Product Design
Chapter 7 Corporate Technology Ventures
Chapter 8: Creating New Ventures and the Business Plan
Chapter 9: Building Knowledge and Learning in a New Enterprise
Chapter 10: Legal Formation and Intellectual Property
Section III : Functional Development
Chapter 11: The Marketing and Sales Plan
Chapter 12: The New Enterprise Organization
Chapter 13: Acquiring, Organizing, and Managing Resources
Chapter 14: Acquisitions, Mergers, and Global Business
Chapter 15: The Management of Operations
Section IV : Financing and Growth
Chapter 16: The Profit and Harvest Plan
Chapter 17: The Financial Plan
Chapter 18: Sources of Capital
Chapter 19: Presenting the Plan and Negotiating the Deal
Chapter 20: Leading a Technology Venture to Success
Appendix
Appendix A: Business Plans
Appendix B: Case Studies
Appendix C: Online Sources
Copyright 2004 Stanford University. All Rights Reserved.
