Introduction
About This Site
About The Textbook
About The Authors
McGraw-Hill Book Website
 
Book Contents
Table of Contents
I
Opportunity and Strategy
II
Creating New Ventures
III
Functional Development
IV
Growth and Financing
  Business Plans (App. A)
  Case Studies (App. B)
Online Sources (App. C)
 
Sample Syllabus
Course Overview
Calendar of Sessions
I
Entrepreneurial Perspective
II
Idea or Opportunity
III
Gathering Resources
IV
Managing Ventures
V
Entrepreneurship and You
 
Additional Resources
Courses Using This Textbook
 

Critical to success and growth, entrepreneurial context is the enviroment from which an entrepreneurial team gains access to the assets they need to pursue their opportunity. We follow through the decision making process of a young wireless startup in choosing their home base.

Guest speaker for this class is Management Science and Engineering Professor Tom Kosnik.

 
Relevant Texbook Chapters
Chapter 4 Creating a Strategy
Chapter 6 Risk, Return and Product Design
Chapter 13 Acquiring, Organization and Managing Resources
Global Wireless Ventures Case Study (Appendix B)
 
   
Discussion Questions
1. What factors should Global Wireless Ventures considering comparing the locations?
2. What are the assets, liabilities, and risks in the context of each region?
3. What assets (besides smart money) do you think are most critical for a startup like GWV?
4. What institutions are likely to help you get access to those assets in each region?
5. Which region is the best context for Global Wireless Ventures?
 
   
 
Main Case Study: Global Wireless Ventures
Offered venture capital in three locations, founders must choose the best entrepreneurial context to local the headquarters of their company.

Please see this document for corrections to diagrams in Dorf/Byers 1st Edition.
 
   
 
Longitudes and Attitudes: Exploring the World After 9/11
New York Times writter Thomas Friedman shares his perspective of globalization and the post 9/11 world. With the rapid integration of markets, transportation systems, and communications, the world is coming together faster, deeper and cheaper than ever before. Superpowers must balance Supermarkets and Super-Individuals.
 
   
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