Introduction
About This Site
About The Textbook
About The Authors
McGraw-Hill Book Website
 
Book Contents
Table of Contents
I
Opportunity and Strategy
II
Creating New Ventures
III
Functional Development
IV
Growth and Financing
  Business Plans (App. A)
  Case Studies (App. B)
Online Sources (App. C)
 
Sample Syllabus
Course Overview
Calendar of Sessions
I
Entrepreneurial Perspective
II
Idea or Opportunity
III
Gathering Resources
IV
Managing Ventures
V
Entrepreneurship and You
 
Additional Resources
Courses Using This Textbook
 

Start-up leaders must excel at real-time decision making in order to manage the growth of hot high-technology startups. Vinod Khosla of Sun Microsystems faced a critical marketing challenge at the end of his company's first year, that put his bold creative thinking to work.

 
Relevant Texbook Chapters
Chapter 16 The Profit and Harvest Plan
Chapter 20 Leading a Technology Venture to Success
 
   
Discussion Questions
1. Does Vinod have a real chance at changing Computervision's decision?
2. Does Sun have a better product? Is it a reliable long-term player?
3. How should Vinod respond to Computervision's president? What should he offer him?
4. What are the consequences of not doing the deal?
 
   
 
Main Case Study: Vinod Khosla and Sun Microsystems
Describes how Vinod Khosla got Sun Microsystems started, and a critical marketing challenge the company faced at the end of the first year. Objective is to illustrate how bold creative thinking can make or break start-ups.
 
   
 
Vinod Khosla: Taking Risks
Khosla believes that success comes from those who dare to dream dreams, and are foolish enough to try. Khosla relates this to his hang-bliding and sky-diving experiences. It is important for entrepreneurs to stretch themselves, to try the unreasonable and extraordinary. There is a level of foolishness --a belief in yourself and naivete that frees entrepreneurs, and allows them not to worry about constraints.
 
   
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