Introduction
About This Site
About The Textbook
About The Authors
McGraw-Hill Book Website
 
Book Contents
Table of Contents
I
Opportunity and Strategy
II
Creating New Ventures
III
Functional Development
IV
Growth and Financing
  Business Plans (App. A)
  Case Studies (App. B)
Online Sources (App. C)
 
Sample Syllabus
Course Overview
Calendar of Sessions
I
Entrepreneurial Perspective
II
Idea or Opportunity
III
Gathering Resources
IV
Managing Ventures
V
Entrepreneurship and You
 
Additional Resources
Courses Using This Textbook
 

This set of presentations mark the culmination of the ten-week long opportunity analysis project. Student teams will present their findings on a potential technology and conclude whether they believe their venture is an idea or an opportunity.

 
Relevant Texbook Chapters
Chapter 2 Opportunity and the Business Summary
 
   
Opportunity Analysis Team Project
This is a ten-week long team project where students investigate an entrepreneurial opportunity, keeping in mind the key distinctions between an "idea" and an "opportunity". Teams analyze, thoroughly illustrate and document a pressing market need that has potential to be solved with a high technology product or service. More information can be found here.
 
   
Discussion Questions
In addition to preparing for their own presentations, teams are encouraged to visit the websites of other teams contain information about their projects so that students can be prepared to ask each other educated questions after each presentation.
 
   
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