Introduction
About This Site
About The Textbook
About The Authors
McGraw-Hill Book Website
 
Book Contents
Table of Contents
I
Opportunity and Strategy
II
Creating New Ventures
III
Functional Development
IV
Growth and Financing
  Business Plans (App. A)
  Case Studies (App. B)
Online Sources (App. C)
 
Sample Syllabus
Course Overview
Calendar of Sessions
I
Entrepreneurial Perspective
II
Idea or Opportunity
III
Gathering Resources
IV
Managing Ventures
V
Entrepreneurship and You
 
Additional Resources
Courses Using This Textbook
 

Class 13: Real-Time Decision Making

Start-up leaders must excel at real-time decision making in order to manage the growth of hot high-technology startups. Vinod Khosla of Sun Microsystems faced a critical marketing challenge at the end of his company's first year, that put his bold creative thinking to work.

Workshop D: Making Effective Presentations

The ability to publicly present ideas clearly and concisely is a skill that every entrepreneur should develop. The delivery of a presentation, rather than the content, will often make the greatest impression on the audience. This workshop covers presentation essentials.

Class 14: Initial Public Offerings

Beyond new-found riches, the initial public offering (IPO) greatly affects the company and its stakeholders. It is but one of various potential 'exit strategies' that a startup may pursue, but the most commonly heralded by media. We look at BioTransplant decision process to 'go-IPO'.
 

Class 15: Mergers and Acquisitions

Another viable 'exit strategy' for a startup is a merger or acquisition. Not just a graceful exit, oftentimes an acquisition may be the best path for an entrepreneur to achieve his or her mission. Almost out of money, Donna Dubinsky and Jeff Hawkins of Palm discuss selling their company.
 
Class 16: Social Entrepreneurship  
The concepts of scalability, sustainability, opportunity and accountability in for-profit entrepreneurship ventures are also applicable to social ventures. We discuss the New Schools Venture Fund as an example of applying the VC model to a philantrophic mission.


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