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Chapter
Summary
Creating a business plan for a new enterprise is important, but implementing the plan successfully is essential. Execution of a plan is a discipline for connecting strategy with reality by aligning goals and the firm’s people to achieve the desired results. New businesses move from start-up to growth to maturity in stages. Managing a new business through these stages requires different skills and organizational arrangements. Start-ups need to plan for having the right people in the right positions as they grow. Organizations, like people, need to learn and adapt to change. Organizing for recognizing and responding to challenges can build resilience in a start-up firm. The ability to adapt to change may be a firm’s only truly sustainable advantage. Furthermore, to achieve long-term success, a firm needs an ethical base for action. |
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Tellme Networks, Inc.
Tellme, an early-stage, venture-backed company based in Silicon Valley, leverages speech recognition technologies to provide: 1) a "voice portal" with news and other information accessible through any telephone, and 2) turnkey application development and hosting services for other companies that wish to voice-enable customer service and marketing applications. In the fall of 2000, Tellme management is debating a number of strategic issues, most importantly: 1) should they agree to voice-enable services for mass market Internet portals like Yahoo!, which would provide significant application development/hosting revenue but accelerate competition to Tellme's own voice portal?; and 2) should they pursue a "Get Big Fast" strategy, investing aggressively in customer acquisition and brand building? |
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Intel Corp.--1968-97
Traces Intel's history and strategy from 1968 to 1997. Examines the company's decision to exit DRAMS and its entry into microprocessors. Focuses on how the company managed to achieve and sustain its competitive advantage in microprocessors, and the threats it faces in the future. Teaching Purpose: Introduction to competitive strategy, industry analysis, and competitive dynamics
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Carol Bartz: Trust and Honesty At the Work Place
The importance of honesty and trust in the workplace. |
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Vinod Khosla: Build a Company to Change the World
Khosla never intended to be a VC and still doesn't consider himself to be a venture capitalists. He considers himself a venture assistant. Has little interest in business, other than its necessity for economics and its power to change the world. Khosla loves technology and believes that it drives most of the change that happens in the world. |
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New Ethics or No Ethics
Requires Fortune Magazine login for full article. Examines ethical issues facing dotcom era internet companies, from questionable accounting practices to inflate revenues to insider trading and stock flipping CEOs.
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