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Synopsis
Global Wireless Ventures examines
the issue of entrepreneurial context. Entrepreneurs must judiciously
choose the best enviroment for a home base to support their
new venture, weighing not only the location's unique assets,
liabilities and risks, but also their own personal needs.
This case also provides a good overview of the global wireless
industry and industrial clusters that support its growth.
Please see this document for corrections to Global Wireless Ventures diagrams in Dorf/Byers 1st Edition. |
When
should this case be discussed?
Global Wireless Ventures is a good case study to discuss before delving into Danger Inc., a longer case on the wireless industry that is provided in the appendices. The importance of understanding context and circles of influence should be stressed early on in a course on technology ventures.
Teaching notes are available in Instructors Section at www.mhhe.com/dorfbyers1e |
Relevant
chapters and questions
Ch 8:
Creating New Ventures (8.5 Cluster Dynamics)
Ch 11: The Marketing and Sales Plan
Ch 13: Acquiring, Organizing, and
Managing Resources |
1. What is GWV's target customer and target
market?
2. What factors should GWV consider in comparing the entrepreneurial
context in Singapore, Sweden and Silicon Valley?
3. Research Kista, Sweden and Singapore. Based on this research,
what are the assets, liabilities and risks in the context
of each region?
4. What assets (besides smart money) do you think are most
critical for a start-up like Global Wireless Ventures? What
institutions are likely to help you access those assets in
each region?
5. Which region has the best context for GVW? Why? |
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