To Dos: Confirm culture trend w/ Sun-Young
Thinks to think about: Content Interface What it looks like
PROFILE: Name: Coline Bonsavio Age: 32 Job: Product Manager for Microsoft Status: Single, but w/ boyfriend Ethnicity: Korean Hobbies: Karaoke, go to bar, drink, go shopping, blogger(?), well-educated, speaks english and Korean, no cooking, no car, self-sufficient, independent, close relationship to family but struggling to be as close as all would like—largely because mom keeps harassing her about having a family— (she wants to be closer to them and she wants her own), she’s feeling pressure to get married from her parents but many of her friends are not., after work she hangs out with her friends, many of whom are her co-workers, they are very into the restaurant and happy hour scene (hey, where are we going to eat tonight), her and friends go shopping on the weekend, they are trendy; if its cool to be innovative, she will be.
Idiosyncrasies: new cell phone every 1.5 years Yuppy, professional,
Content Areas: Innovation Community (What’s hot this week) Culture/Scavenger Hunt Wikis
All of it weekly! Daily updates perhaps to keep people engaged.
INNOVATION: Get her excited about innovation, keep her thinking, challenge her, give her useful ideas that she could transfer to work, What: Weekly design challenges w/ daily updates. Challenges are typically things people see: shoes, telephone, chair, etc. Companies can submit proposals to have all of Song-do thinking about it. Why: buy-in, you want people to feel ownership, foster critical thinking, feel like they can change thing, that is the culture they want to create, how can we make things one thing better How: have kiosks around the city that allow people to quickly design and submit their new ideas. Kiosks can be like things in music stores. Video recording booths or video conference from house. Scanners. Computer screens in house should be able to be written on . And a central office w/ an in-house designer to work w/ people on drop-in basis Design Challenge: Intellectual Property rights (companies stealing ideas), innovation for innovations sake vs. innovation for recognition Reward: Top design is paid. “American Idol” of Korea Where: In the houses and on cell phones and at central office in the cultural center (innovation room). Assessment Learning
COMMUNITY WHAT: Several things: -Top 10 things to do this week - Big Sales - Celebrity Visits - the one “Place to be” some night of that week - Community activity – give a flower to someone you love, compliment one stranger, do one good deed WHY: create an informed community, cohesive community, involved community, feeling of ownership of the city WHERE: house, phone, central bulletin (billboards, electronic billboards, plasmas in mall right by the cash register when you waiting in line) WHEN: schedule once a week. Daily reminders that you opt in to “if you want to be reminded of X, click here” HOW: Bluetooth events to your phone
APARTMENT WIKIs What: Read and post information on apartment Wiki websites. Apartment WIKIs that scroll on elevator or other waiting places Information on themselves: Co in room 507 likes this Information on apartment events Apartment discussion boards Why: create stronger, localize communities. Build trust and social capital. Nation building by bringing communities together. Share information Where: Apartments Elevators, lobby, gym, and the web site. When 24/7 Design Challenge: Residents complaining about each other. Solution: Report this user! This can be extended to hospitals, schools, blah blah blah
“People learn best when they are playing. We are all about playing” Learning by doing. Progressive education.