Ideal Personae:
Name: Min Lee
- Grew up in a working-class family in Korea.
- Excelled in academics and is now an undergraduate student at Stanford.
- Is a junior majoring in Physics
- Fluent in English
- Comfortable with socializing with both Korean and non-Korean students.
- Enjoys meeting friends at a coffee shop
- Goes clubbing
- Enjoys upscale clothing/fashion and dining experiences
- Is well-traveled
- Follows both American and Korean pop culture (music/tv shows)
- Cares about the branding of the products she owns
Ideal Scenario:
- Modern, sophisticated shopping experiences
- Upper class entertainment (musicals, musuems, winetasting)
- Fine dining experiences
- Spas
- Lively nightlife
- Has easy access to the latest technology
- Is able to learn about the latest trends
- Be able to attend open public lectures with prestigious speakers
- Service opportunities
- Major conventions will be staged in town
- Cultural festivals and events (ie. art and wine festival and parades)
- Be able to easily travel to other countries
- Prestigous, creative firms have offices in the city (ie. MSDW, McKinsey, Samsung, Scandisk, Intel, Google)