Benefits
to Project
Share user information
Share market knowledge
Share technical information
Share financial burden
Share equipment and software
Share employee time
Share design know-how
Provide access for beta tests
Assure a transfer outlet
Provide visibility/publicity |
|
Considerations
Affecting Decision
Relevance to product line
Expected sales volume
Cost of engineering
Cost to manufacture
Cost to market, distribute, sell
Selling price
Who will buy
Who will pay
Who will prescribe
FDA approval
Patents, licenses, copyrights
Safety and liability
Instruction and training
Field support required
Aesthetics and image
Need in the market
Competitive edge
Evaluations in the field
Agency regulations
Company policy
Potential for expanded use
Validity of research information |
|
Benefits
to Firm
Pretested products
New products in line
Approved VA buy list
Increased market share
Reduction of tooling costs
Access to early findings
Access to VA expertise
Potential start-up help |
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