Final Project Inspiration

In Designing (for) Happiness, student team will select a brand (a start up or an established brand) to focus on for the final project.  The deliverable has two parts: a Brand Presentation and Designers’ Guide (Designers Deck and Designers Toolkit cards).   For inspiration, here are strong examples from from prior years.

2013:

1.  Okapi Studio [ final presentation ]  [ designer's guide ]  [ design checklist ] [ video ]

2.  Bare Escentuals [ final presentation ]  [ designer's guide ]

3.  Oh My Green! [ final presentation ] [ designer's guide ]

2012:

1.  Lolli & Pops [ final presentation ]  [ designer's guide ]  [ toolkit cards ]

2.  The Experience Gym  [ final presentation ]  [ designer's guide ]  [ toolkit cards ]

3.  U.S. Postal Service  [ final presentation ]  [ designer's guide ]  [ toolkit cards ]

Moments in the Field

In Designing (for) Happiness, you can pick between two individual deliverables.  One of those individuals is a Brand Design Cornerstone.   For inspiration, here are a few strong examples from 2013.

DryBar - Happiness Via Blowout  [ pdf ]

Victoria's Secret  [ pdf ]

EA Sports  [ pdf ]

Vegas  [ pdf ]

Brand Design Cornerstone

Happiness Through Instragram  [ pdf ]

Brand Cornerstone  [ pdf ]

Lolli & Pops - 2012  [ pdf ]