Chapter 5 of "Reverse Innovation: Create Far from Home, Win Everywhere" tells the cautionary tale of Logitech, a multinational maker of computer peripherals that learned the hard way to pay close attention to its local competitors in an emerging market. In the end, Logitech used the principles of reverse innovation to avert a potential disaster. The Logitech story shows how a Western multinational can overcome inertia and internal opposition to create a product that works better, faster, and cheaper in all markets--and why doing so is now mission-critical.

Discussion Questions

What misunderstandings did Logitech have about the Chinese market?
Why did the Rapoo mouse prove to be so popular ?
When did Logitech decide to respond to Rapoo? What triggered it?
What challenges had to be overcome for Logitech to launch a competitive product?
Which person in the case possessed the qualities of "global bridger"? How were this person's contributions key to Logitech's success?
How was upper management brought on board with the new Logitech mouse? What hurdles were overcome?
What recommendations do you have for Logitech to stay in front of international competition in the future?