Once in a while, we wonder in astonishment how something is included in a released product. Despite internal checks, marketing management and advertising massaging, something that must have flown by a channel of yes (or distracted) people somehow got out. Granted, and thanks largely to Microsoft, we do now have a product development culture of releasing products with imperfections/bugs, but in those situations, the easy problems are usually taken care of quickly.
Recently, I have been getting views of an ad by Shipt when I am watching online drama videos. That brand name is so bad and wrong. The other odd thing is that the video ad itself has many bad ideas…like tossing a light bulb to someone..and then the guy screws the light bulb into an electrically live socket. Creating these negative emotions will affect the OOBE impression. And to add to the surprise, Shipt was acquired in 2018 by Target…Target! Some of the best marketing has come from Target. And they somehow let this one slip out. Traction…not a chance.
So, how does this fit with YCISL? The YCISL workshops are designed as bootcamps. The team project presentations are meant to be very early rehearsals to experiment with our core skills of fast-thinking, intrinsic motivation and emotional intelligence. Iteration is key. Closed-loop corrective action is another term I am fond of. We also spend Day 4 of the workshops working on the testing and closing phase of the projects. This is the opportunity in our innovation framework to scrub bugs, fix the important and easy problems, and have a plan to ameliorate outstanding issues (or cloak them…).
Lesson here: Create positive images and emotions. Work on the OOBE.