Submitted by mschaefe@stanfo... on Thu, 07/16/2009 - 08:57.
All of the Stanford community now has access to Local Market Audience Analyst, which was formerly restricted to only the Graduate School of Business community. The database description says it contains "market profile reports, lifestye analysis reports, demographics reports and PRIZM reports for all DMAs and U.S. counties."
Mihoko Hosoi, Library Resources Manager at the Jackson Business Library, found the following interesting information about residents in the San Francisco (DMA) area (including Santa Clara County):
They are more likely to:
The are less likely to:
Submitted by Chris Bourg on Wed, 07/15/2009 - 12:23.
Submitted by Chris Bourg on Mon, 07/13/2009 - 10:14.
Submitted by Chris Bourg on Sun, 07/05/2009 - 17:27.
The list begins with The Way We Live Now, an 1874 satire of financial (and moral) crisis in Victorian England written by Anthony Trollope, and ends with The New Biographical Dictionary of Film by David Thomson. In between are classic novels, books about physics, God, and cloud computing, detective novels, and more. There is clearly something for everyone in this list, and you are sure to find the one you want to read here at the Stanford Libraries.