Economics & Business
Submitted by email@example.com on Sun, 01/04/2009 - 12:54.
Where can I find resources and images for my research on advertising?
There are many good books and reference sources about advertising as well, many of which are at the business school. You can find these through Searchworks. One particularly useful subject heading is Advertising Campaigns. Another good place to start is the Encyclopedia of Major Marketing Campaigns.
The Graduate School of Business has a Research Guide on the Advertising Industry with links to databases and image sources. The Research Quick Start Guide to Image Sources has a great section on advertising images. Stanford librarians have evaluated and collected web resources using del.icio.us (social bookmarking software) that you can use for your research. Check tags relevant to your topic, such as advertising and business.
Submitted by firstname.lastname@example.org on Sun, 01/04/2009 - 12:44.
I am looking at advertising in India (particularly global versus local). Can you suggest some places to start?
For books, if you look in Searchworks for "advertising India" and then look at details for the records, you will find good subject headings, including Consumers India Attitudes and Consumer behavior--India. There are also books (e.g., How Asia Advertises). Note that some of the sources are in Jackson, the business library. And don't forget to check the bibliographies of the books you find--this can often lead to other promising sources.
For journal articles, try the Databases page. You might start with Business Source Complete, which has articles from the Wall Street Journal, marketing publications, and academic journals. Click on the tab at the top of a database page to select others--for example, you might try the multidisciplinary database Academic Search Premier. You can also take a look at our PWR Research Guides. Several may be helpful, particularly Globalization and Popular Culture.
Submitted by email@example.com on Sat, 01/03/2009 - 22:07.
I am doing a paper on the subprime lending market and its effects on minorities. I have found lots of newspaper articles, but I don’t know where to find other scholarly resources.
To start, use Searchworks and search for "subprime lending." You will get records for several government documents, including May 2007 Congressional Hearings on the issue. If you click on the title, you will see a link for the Electronic version of the Hearing transcripts. There are also several reports from 2000 about the unequal burden in subprime lending. Also in Searchworks, try searching for "discrimination and mortgage loans" under "subject terms," which yields other relevant books and documents.
You may also want to try the database ABI/Inform, searching for “mortgages and racial discrimination.” Use the tabs at the top of the Results list to see results from scholarly journals, magazines, trade publications, or newspapers. Also, the Dept. of Housing and Urban Development has useful information about this topic.
Submitted by firstname.lastname@example.org on Sat, 01/03/2009 - 18:47.
I am looking for historical data about levels of foreign direct investment, particularly investments made by the various colonial powers in their colonies.
Foreign Direct Investment (FDI) is collected in many places and by many government agencies, primarily the US Bureau of Economic Analysis (BEA), the World Bank, and the UN Conference on Trade and Development (UNCTAD). For the historical data, you'll want to use Direction of Trade Statistics Historical (1948-1980) available on CDROM in Data Services in the Velma Denning Room on the first floor of Green.
Here are some other routes to explore:
For U.S. sources, try the following:
One final note: If you go back into colonial history much before 1945, the concept of Foreign Direct Investment doesn't really apply as a form of statistical analysis. However, there is a large body of scholarly work on the economics of colonies. A general Subject keyword search of Socrates for "economic" and "colonies" yields many books about the economic history of imperialism and colonialism, plus monographs on specific colonies of the various European powers.