Economics & Business

New Market Research Database

All of the Stanford community now has access to Local Market Audience Analyst, which was formerly restricted to only the Graduate School of Business community. The database description says it contains "market profile reports, lifestye analysis reports, demographics reports and PRIZM reports for all DMAs and U.S. counties."

Mihoko Hosoi, Library Resources Manager at the Jackson Business Library, found the following interesting information about residents in the San Francisco (DMA) area (including Santa Clara County):

They are more likely to:

  • Own Apple PC (index 169)
  • Have Online Trading Account, Value $10K+ (index 191)

The are less likely to:

  • Use Chewing Tobacco (index 51)
  • Go Hunting (index 61)

Pres. Hennessy on Charlie Rose Show

Stanford University President John Hennessy appeared on the Charlie Rose Show recently to discuss the impact of the current economic crisis on higher education.

If you are interested in learning more about these topics, check out Stanford Libraries resources on:

Q&A: Annual Reports of the Western Pacific Railroad to the Interstate Commerce Commission


I'm looking for the annual filings of the Western Pacific Railroad to the Interstate Commerce Commission, which are done on Form R-1. Does Stanford have those reports for years 1960 through 1980?


We don't archive original filings of companies with the Commerce Dept. or the Interstate Commerce Commission. However, research on the railroad filings shows that they were used for (among other things) compiling the Annual Report on Transport Statistics. The original Forms R-1 were also used by the IRS for tax purposes. The ICC statistical parts, compiled in the Annual Report on Transport Statistics, have specific statistics for each railroad. We have these statistical reports for the years 1954 through 1994.

Q&A: Number of Women Employed, by Industry


I'd like to find statistics on number of women employed by particular industry in European countries.


The International Labor Organization (ILO) collects employment data by industry. You can access it two ways:

  1. UN Data: choose "employment" in the database coverage block
  2. Labour Statistics Yearbook Database (LABORSTA): you'll find employment by sex and industry branch for each country, and can look at particular countries, industry sectors, etc.

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