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Spg 2012


Rose Harrington

Reference Librarian

Information Center


Getting Started

  1. Use Reference Sources to jumpstart your research, to get ideas, search terms, context, and more.
  2. Find Books, Journal Titles and Media in Stanford's Online Catalog, SearchWorks.
  3. Find Articles in Selected Databases.
    Note: Stanford subscribes to over 1000 Databases that index articles and books on various topics. Since there are so many databases we recommend a select subset of databases which will give you access to articles in a wide variety of subject areas.

  4. Find Resources on your Course Theme. Click the link(s) below.

Advertising/Marketing Resources

Suggested Reference Sources

Selected Subject searches in Searchworks

Suggested Business/Advertising Databases

  • ABI Inform :Article citations and some full text articles in business-related publications. Includes the Wall Street journal.
  • Ad$pender: includes advertising expenditures for millions of brands across various media.
  • Business source complete: More than 1,150 peer-reviewed business publications which include virtually all subject areas related to business.
  • PsycINFO: Contains citations and summaries of journal articles, book chapters, books, and technical reports in the field of psychology and psychological aspects of related disciplines including sociology, education, pharmacology, anthropology, business and law.
  • Sociological Abstracts

Links to Business Library guides: