Q&A: Advertising in India
Submitted by email@example.com on Sun, 01/04/2009 - 12:44.
I am looking at advertising in India (particularly global versus local). Can you suggest some places to start?
For books, if you look in Searchworks for "advertising India" and then look at details for the records, you will find good subject headings, including Consumers India Attitudes and Consumer behavior--India. There are also books (e.g., How Asia Advertises). Note that some of the sources are in Jackson, the business library. And don't forget to check the bibliographies of the books you find--this can often lead to other promising sources.
For journal articles, try the Databases page. You might start with Business Source Complete, which has articles from the Wall Street Journal, marketing publications, and academic journals. Click on the tab at the top of a database page to select others--for example, you might try the multidisciplinary database Academic Search Premier. You can also take a look at our PWR Research Guides. Several may be helpful, particularly Globalization and Popular Culture.