DesignXSpring2010

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31 March 2010 : Gabriela Goldschmidt : "Linkography: Assessing Design Productivity"

NOTE: This session of DesignX will be held on the 1st floor of CDR.

No abstract available for this talk.

Download : Paper (PDF) : Presentation (PDF) : Video (MP4)

Facilitated by David Sirkin


07 April 2010 2-UP : Jeamin Koo : "Practice Quals: The Psychological Perspective on Automation in Cars, Designing appropriate human-automation interaction "

No abstract available for this talk.

Download : Paper (PDF) : Presentation (PPT/PDF) : Video (MP4)

Facilitated by Jonathan Edelman


07 April 2010 2-UP : Soren Petersen : "Design Quality Criteria"

Design research has identified a set of Design Quality Criteria, which provides lead indicators for products’ market success. Mapping success criteria from business and design literature to the Design Quality Criteria reveals major gaps in the briefing process. Opportunities for improving the design briefing were then explored by auditing forty-nine design proposals from Stanford ME310 and thirty proposals from the design consultancies. Findings showed significant difference between proposals’ Design Quality Criteria content and project control.

Download : Paper (PDF) : Presentation (PPT/PDF) : Video (MP4)

Facilitated by Jonathan Edelman


14 April 2010 2-UP : Noah Kim : Quals Presentation

No abstract available for this talk.

Download : Paper (PDF) : Presentation (PPT/PDF) : Video (MP4)

Facilitated by Karl Gumerlock


14 April 2010 2-UP : Mark Schar : Quals Presentation: "Pivot Thinking"

Functionally diverse team members bring a unique set of cognitive skills to team interaction; it is less clear how these differences affect the exchange of critical mutually-required team information. This cognitive diversity in new product design (NPD) teams increases the likelihood that individual team members will perceive the team’s task differently, leading to “cognitive representational gaps” between teammates’ interpretations of both the task and potential solution. This research will test the hypothesis that cognitively diverse NPD teams develop representational gaps based on individual cognitive preferences between convergent and divergent information types and these cognitive preferences influence both task definition and solution. It will also test the hypothesis that this limiting behavior can be overcome by team leadership that bridges cognitive preferences, with a technique “pivot thinking.” Understanding how these general mechanisms work should deepen our understanding of information processing and conflict in diverse NPD teams.

Download : Paper (PDF) : Presentation (PDF) : Video (MP4)

Facilitated by Karl Gumerlock


21 April 2010 2-UP  : Christopher Han : "Experience Design using Decision Analysis & Emotion Coding"

NOTE: This session of DesignX will be held on the 1st floor of CDR.

No abstract available for this talk.

Download : Paper (PDF) : Presentation (PPT/PDF) : Video (MP4)

Facilitated by Neeraj Sonalkar



28 April 2010 : Greg Kress and Mark Schar : "Teamology"

Rehearsal for HPI Conference Presentation

Nearly all design work is collaborative work. The phenomenon of the “design team” has become a widespread fixture in innovative industry and project-based education. Much work has been done to define and analyze the phases of the design process. However, relatively little attention is paid to the single most important element of the process: the design team itself. The instructors and managers responsible for forming these teams have no validated tool to guide them; often, they resort to intuition or random means. Understanding how teams should be formed will allow for better management decisions, more effective teams, and better project outcomes. This project proposes collaboration between the Stanford and HPI design communities (in association with TKK Helsinki University) to better understand what variables are of primary importance in forming effective, innovative design teams. By applying existing methodologies and observing cognitive and social variables, a new and deeper understanding of how to form individuals into collaborative groups will be achieved. This understanding will be employed in the form of a new methodology by which the effectiveness, innovative ability and collaborative potential of a design team can be leveraged for success.

Download : Paper (PDF) : Presentation (PPT/PDF) : Video (MP4)

Facilitated by Noah Kim


05 May 2010 : Ariana Koblitz : "The User's Place with the Design Process"

How do designers conceptualize their users while engaged in designing a product? I would like to observe
how current design practices in Germany deal with this central question regarding consumer goods. Alongside, or despite of, any presented protocol, each stage of the design process is affected by specific cultural information in the German context, and consciously or unconsciously, designers embed that information. Through a blending of methodologies, including interviews and participatory observation, I plan to learn about how different designers in a complex process work together to create the complete product. My goal is to learn how individuals, in this case Germans, integrate or ignore consumer culture at each stage of the design process into the finished product. Furthermore, I am curious to see how this compares to any protocol or standard process the company might have.

Download : Paper (PDF) : Presentation (PPT/PDF) : Video (MP4)

Facilitated by Lauren Aquino Shluzas

Jonathan & Becky & Benedikt: 'Design Experiment'


12 May 2010  : Steven Dow : "How Prototyping Practices Affect Design Results"

Design shapes the world we inhabit, both digital and physical. Yet surprisingly often, the design process fails to uncover the real needs and desires of people. How can designers and developers more effectively prototype? My research examines the creative process through lab experimentation. I will describe research on iteration and comparison, two key principles for discovering contextual design variables and their interrelationships. We found that, even under tight time constraints when the common intuition is to stop iterating and start refining, iterative prototyping helps designers learn. Our results also indicate that creating and receiving feedback on multiple prototypes in parallel—as opposed to serially—leads to more divergent ideation, more explicit comparison, less investment in a single concept, and better overall design performance.

Download : Paper (PDF) : Presentation (PPT/PDF) : Video (MP4)

Facilitated by Micah Lande


19 May 2010 : Christopher Han, Malte Jung, Micah Lande, Neeraj Sonalkar : "Analyzing Design Action in engineering and software design professions"

No abstract available for this talk.

Download : Paper (PDF) : Presentation (PPT/PDF) : Video (MP4)

Facilitated by Rebecca Currano


26 May 2010 : Samantha Brunhaver : "Supports and Barriers that Recent Engineering Graduates Experience in the Workplace"

Download : Paper (PDF) : Presentation (PPT/PDF) : Video (MP4)

Facilitated by Michael Helms


02 June 2010 : Forrest Glick : "Designing Presentations/Visualizing Information"

Forrest Glick is the Director of Educational Technology at the Stanford Technology Ventures Program. Forrest was invited by Bettina Maisch to speak at DesignX.

Download : Paper (PDF) : Presentation (PPT/PDF) : Video (MP4)

Facilitated by Bettina Maisch

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