From Designing Education Lab
Mark recently completed a PhD in Mechanical Engineering/Design at Stanford University. The focus of his research can broadly be described as “pivot thinking,” the cognitive aptitudes and abilities that encourage innovation, and the tension between design engineering and business management cognitive styles. Mark is a Lecturer in the School of Engineering at Stanford University and teaches the course ME310X - Product Management.
Mark has extensive background in consumer products management, having managed more than 50 consumer driven businesses over a 25-year career with The Procter & Gamble Company. In 2005, he joined Intuit, Inc. as Senior Vice President and Chief Marketing Officer and initiated a number of consumer package goods marketing best practices, introduced the use of competitive response modeling and "on-the-fly" A|B testing program to qualify software improvements.
Mark has a Bachelor of Science in Speech (BSS) from Nothwestern University and a Master's in Business Administration (MBA) from the Kellogg School of Management, also at Northwestern University. He is a former Board member of the University Wisconsin Center for Brand and Product Management and has served on the national Boards of America's Second Harvest (National Food Bank Cooperative), the Free Store Food Bank (Cincinnati Food Bank Cooperative) and The Gow School (Private High School for Dyslexic Boys).
Mark is also a member of The Band of Angels, Silicon Valley's oldest organization dedicated exclusively to funding and advising seed stage startups. In addition, he has serves on the board of several technology start-up companies.
- Center for Design Research
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