Mark Schar

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== Contact Information  ==
== Contact Information  ==
*Center for Design Research<br>Stanford University<br>424 Panama Mall, Bldg. 560, #203<br>Stanford, CA 94305-2206  
*Center for Design Research<br>Stanford University<br>424 Panama Mall, Bldg. 560, #203<br>Stanford, CA 94305-2206  
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*[mailto:mfschar@stanford.edu|mfschar@stanford.edu email]<br>
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*[mailto:mfschar@stanford.edu|mfschar@stanford.edu email]<br>  
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== About  ==
== About  ==
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*M.B.A., Finance/Marketing, Kellogg School, Northwestern University, 1977  
*M.B.A., Finance/Marketing, Kellogg School, Northwestern University, 1977  
*B.S.S., Communications, Northwestern University, 1975 <br>
*B.S.S., Communications, Northwestern University, 1975 <br>
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== Publications  ==
== Publications  ==

Revision as of 23:22, 1 March 2012

Mark Schar

Contents

Contact Information

  • Center for Design Research
    Stanford University
    424 Panama Mall, Bldg. 560, #203
    Stanford, CA 94305-2206
  • email

About

Mark recently completed a PhD in Mechanical Engineering/Design at Stanford University. The focus of his research can broadly be described as “pivot thinking,” the cognitive aptitudes and abilities that encourage innovation, and the tension between design engineering and business management cognitive styles. Mark is a Lecturer in the School of Engineering at Stanford University and teaches the course ME310X Product Management.

Mark has extensive background in consumer products management, having managed more than 50 consumer driven businesses over a 25-year career with The Procter & Gamble Company. In 2005, he joined Intuit, Inc. as Senior Vice President and Chief Marketing Officer and initiated a number of consumer package goods marketing best practices, introduced the use of competitive response modeling and "on-the-fly" A|B testing program to qualify software improvements. Mark is a member of The Band of Angels, Silicon Valley's oldest organization dedicated exclusively to funding seed stage start-ups. In addition, he serves on the board of several technology start-up companies.

Education

  • Ph.D., Mechanical Engineering-Design, Stanford University, 2011
  • M.B.A., Finance/Marketing, Kellogg School, Northwestern University, 1977
  • B.S.S., Communications, Northwestern University, 1975

Publications

  • Brunhaver, S. R., Lande, M., Sheppard, S. D., & Carryer, J. E. (2012). Fostering an enterprising learning ecology for engineers. International Journal of Engineering Education, 28(2): 355-363.
  • Brunhaver, S., Eris. O., & Sheppard, S. (2011). Looking at engineering students through a motivation/confidence framework. American Society for Engineering Education Annual Conference, Vancouver, Canada, June 26–29, link.
  • Brunhaver, S. R., Lande, M., Sheppard, S. D., & Carryer, J. E. (2011). Fostering an enterprising learning ecology for engineers. Harvey Mudd Design Workshop VIII, May 26–28.
  • Brunhaver, S., Korte, R., Lande, M., & Sheppard, S. (2010). Supports and barriers that recent engineering graduates experience in the workplace. American Society for Engineering Education Annual Conference, Louisville, KY, June 20–23, link.== About ==
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