ME310x

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=== <span style="color: rgb(128, 0, 0);">'''Product Management Mindsets'''</span>  ===
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Product Management Mindsets
=== <span style="color: rgb(128, 0, 0);">'''Overview'''</span>  ===
=== <span style="color: rgb(128, 0, 0);">'''Overview'''</span>  ===

Revision as of 14:50, 18 September 2013

Product Management Mindsets

Contents

Overview

The role of Product Manager within industry is a driving force of innovation. Product Managers are trained as individual contributor engineers, yet evolve into multi-functional managers who lead the business, often through on-the-job training.  The objective of ME310X is to equip the trained engineer to become a Product Manager and successfully meet the multi-functional challenge of new product development within an organization.

What is Product Manager?

A Product Manager is described as a classically trained engineer who works at the nexus of technology development and business management. They design and deliver new product offerings by leading activity that interprets customer needs, shapes technology development and generates bottom-line business results. Product Managers often work in within multi-functional teams and must be sensitive to a variety of viewpoints on how to successfully interpret customer needs, design products to meet those needs, and successfully launch those products into the marketplace.

Course Overview

PM Team.jpg
ME310X uses the metaphor of the "Product Management Team" to organize the course work.  Sitting around this "table" are multi-functional representatives of the organization, who will bring unique strengths, viewpoints and political agendas to the new product development conversation.  The Product Manager leader must be able to understand these differences and bring together competing perspectives to successfully design, develop and launch new products.


ME310X sessions are dedicated to a single topic.  Each session lasts about 3 hours, and the sessions are scheduled on intermittent Thursdays immediately following SUDS in Room 200.  Refreshments are served as a way to keep energy levels high.


Topics will range from the broad ("What is Product Management?") to the specific ("The Financial Mindset").  Course materials will be sourced from MBA curriculum (mostly Harvard and Stanford) and feature case studies for discussion.  Each session will have a relevant outside speaker to add real world credibility to the content.


Some preparation work is required.  Each session will require background reading, about 30 minutes per session.  There are no written assignments.  Grading will be based on attendance, evidence of preparation for class, and classroom participation.


Every student who attends all 9 sessions will receive a Certificate of Completion for ME310X New Product Design.  

Fall Quarter

Session #1 (October 11, 2012) - What is Product Management?

What is Product Management?  How is it similar to or different than Entrpreneurship?

Read: "What Counts Factors" for Success: Understanding the Role of Product Manager

Read: "What Counts Factors" from Industry

Case Study: KLUTZ

Special Guest: DeWitt Durham, Vice President Production & Product Development

Session #2 (November 1, 2012) - Getting a Product Management Job

Picking a target employer, creating a winning resume, the interview process, mock interview training

Read: Harvard Business School - Notes on Interviewing

Read: Elevator Pitch Template

Read: Strengths Finder 2.0 (Copies in the ME310 Loft)

Complete: Strengths Finder instrument, bring results to class

Bring your resume

Special Guest: Anna-Katrina Shedletsky - Apple Product Design, ME310 Alum

Example ME310 STAR Resume

ME310 Resume Compliation

Presentation

Session #3 (November 15, 2012) - Leadership and New Product Development Team Dynamics

What is leadership?  What are the leadership implications for new product development teams?

Read: Why Teams Don't Work - HBR

Exercise: Mt. Everest Summit Team Challenge - On-Line Simulation (directions to follow)

Special Guest: Megan Delehanty - Two Time Summit Mt. Everest

Presentation Visuals


Winter Quarter

Session #4 (January 24, 2013) - The Finance Mindset

Research: Corporate Treasure Hunt

Read: Culinarian Cookware

Group Exercise: Promotional Pricing

Special Guest: Bob Togie, Finance Director, Microsoft Corporation

Presentation Visuals

Drazil Presentation

Session #5 (February 14, 2013) - The Sales Mindset

Watch: Clip of Alec Baldwin in Glengarry Glen Ross (WARNING: Contains Strong Language)

Read: Arck Systems

Special Guest: Ted Merendino, Product Planner, Tesla Motors

Presentation Visuals

Session #6 (March 7, 2013) - The Human Resource Mindset

Read: HBR Employee Motivation (10 minutes)

Read: Starling Systems Case Study (10 minutes)

Special Guests: Kerry Olin and Rachel Evangelista, Microsoft Corporation

Presentation Visuals


Spring Quarter

Session #7 (April 11, 2013) - The Marketing Mindset

Read: Bryant Pharma (10 minutes)

Special Guest: Jon Meltzer, Google

Presentation Visuals

Session #8 (May 9, 2013) - Business Strategy Mindset

Read: Blue Ocean Strategy (10 mintues)

Read: Innovators Dilemma (5 minutes)

Read: Clean Edge Razor (15 minutes)

Special Guest: Adam Vollmer, Faraday Bikes

Presentation Visuals

Session #9 (May 23, 2013) - Leadership and Getting Started

Leadership Models

The New Job 100 Day Action Plan

The NEW JOB 100 Day Plan - Executive Summary

Presentation Visuals

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