Individual Risk and Return Preferences: A Preliminary Survey William F. Sharpe STANCO 25 Professor of Finance, Emeritus Chairman, Financial Engines, Inc. www.wsharpe.com www.financialengines.com
Individual Risk and Return Preferences: A Preliminary Survey
William F. Sharpe
STANCO 25 Professor of Finance, Emeritus
Chairman, Financial Engines, Inc.
www.wsharpe.com
www.financialengines.com