Participants
- Employees and friends from a financial services firm
- most between 20 and 40 years old
- well educated
- many with degrees in finance or engineering
- many familiar with investing for retirement
- Participation solicited for three weeks
- Number of participants
- 71 total
- 66 first-time, 5 repeat
- 66 utilized
- Median time to complete survey = 10.7 minutes