Individual Risk and Return Preferences: A Preliminary Survey William F. Sharpe STANCO 25 Professor of Finance, Emeritus Chairman, Financial Engines, Inc. www.wsharpe.com www.financialengines.com
Individual Risk and Return Preferences: A Preliminary Survey
William F. Sharpe
STANCO 25 Professor of Finance, Emeritus
Chairman, Financial Engines, Inc.
www.wsharpe.com
www.financialengines.com
The Playing Field
Sample Rows
Actual Rows
The Control Panel
Move 10 markers from 70 % To 80 % % of Budget Used: Use the above controls until you have a pattern that (1) uses between 99% and 100% of your budget, (2) has no markers in the reserve row, and (3) appeals most to you. When you are completely happy with the pattern, press this button ==================>