The term "Op-ad"
is shorthand for "Opinion Advertisement," which can be defined as
an "ad that promote[s] not things but opinions" (Atwan 149). Op-Ads
are the visual form of an Op-Ed, which is a full-length article or column in
which an author argues his or her opinion. In an op-ad, the opinion is disseminated
through a more hybrid text -- an advertisement -- that uses both images and
words as persuasive tools.
Below is an archive
of different op-ads, categorized by whether they are published pieces or student
samples. These op-ads vary in both quality and persuasiveness. As you look at
them, consider which are the most successful and why. In many cases, the print
might be too small to read, but you should still be able to assess how the image
and words be used rhetorically to persuade the audience.
Note: These ads
are saved in a variety of formats -- .doc, .pdf, .jpeg, and .ppt. Depending
on your computer's capabilities, you may or may not be able to open the files.
Topic - Anti-Smoking
Topic - Anti-Smoking (2)
Topic - English
Topic - "Fashion Victim"
Topic - American Indian College Fund
Topic - American Indian College Fund (2)
Topic - Physicians Against Landmines
Topic - Today's Military
Topic - Planned Parenthood
Topic - School Prayer
Topic - Teen-age Smoking
Topic - CARE
Topic - Children and Violence
Topic - Zero Population Growth
& 16: Topic
- Detroit Project (scroll to bottom for "Talking Heads" and
"George" ads) - requires Real Player
- Magazines' impact on young girls
- Tobacco advertising to children
- Dependence on western medicine
- Tourism and Hawaii
- Early Admissions programs
- Year-Round Education
- Year-Round Education (2)
- Alcohol on campus
- Messiahs & Matrix & Star Wars
- Truth Ads
- Internet Advertising
- Disney movies and subliminal images
- Radio and Racist Stereotypes
and Gender Stereotypes
- work cited
- Atwan, Robert,
ed. America Now: Short Readings from Recent Periodicals. 3rd edition.
Boston: Bedford/St. Martins, 1999.