Interests

My research centers on social dynamics on the web, including how people use social technologies like web 2.0 sites as part of everyday production and consumption. In particular, I examine how online reputation forms and diffuses, what mechanisms explain web patterns we often see, and why some new categories emerge and thrive, while others never get off the ground. Fascinated by how the online communities evolve over time, I study organizations from a multidisciplinary perspective, spanning ecology, social network, and mathematical modeling.

Personally, I’m a technology enthusiast. I was a co-founder, developer, and joint CEO of VocabGrapher and MapMyWord, which won Google's Best Overall Gadget and Most Intelligent Gadget Awards in 2006 and were acquired by ThinkMap, Inc. in April 2007. Check out our gadgets from the 'play' tab above. Traveling, reading, and cooking are also my favorite activities.

Current Teaching Assistantship: MS&E 270

Work in Progress/ Notes

Emergence of the Wiki World: Category Formation and Institutional Change of Collaborative Knowledge-Sharing

"The Myth of Mass Collaboration: Legitimation of Wiki Platforms." Presented at Scancor/DRUID Conference in Distributed Innovation, Stanford University, March 27-28, 2008

Wikia Case Study

Why the Proliferation of Specialist Wikis? Resource Partitioning and Mutualistic Relationships

Organization Theory - Resource Dependence Theory

Positioning and Perceptual Mapping