Dr. Martin Reimann
Postdoctoral Research Fellow
Stanford University
Psychology Department
470 Jordan Hall
Stanford, CA 94305-2130


Research interests in psychology and consumer behavior:

- Personality and risk taking
- Cultural values and product perception
- Branding and linguistics

Research interest in marketing strategy:

- CRM and firm performance
- Commoditization of industries and products

Methodologies:

- Structural equation modeling
- Psychometrics
- fMRI