• Provide users of social networking sites and their parents and caretakers with a balanced perspective and complete breakdown of site safety and use
• Provide developers and investors with a collection of resources about the effectiveness of social networking features and evolution of social views of these websites
• Introduce the social and ethical intricacies of social networking to anyone interested
• Analyze these topics from a communicative and social perspective, an web design and interactivity perspective, and a legal and ethical perspective.

The scope of this site’s content has its limitations. This site currently seeks to analyze English-based social networking sites that serve users in the United States. It focuses on sites that have been the most popular or gotten the most attention in 2006-2007. Social Network Advisor is not meant to endorse any particular sites, but rather make recommendations based on specific client needs.

Matt Bush is an undergraduate student in Stanford University’s Class of 2010. He is a prospective Computer Science major. His academic interests include programming, software applications, interactive website development, and the impact of social technology on society. He enjoys programming and web design, and he spent summer 2006 working in web filtering.