Class overview: We will explore the relevance of modern multidisciplinary performance models of Products, Work Processes, Organization of the design - manufacturing - marketing team, and Economic Impact (i.e., model of both cost and value of product development investments) in order to support business objectives.

Objectives: through class lecture, discussion, laboratory exercises, reading and a class project,

• build and interpret simple descriptive models of new Product - Organization - Process (POP) projects using the POP/MACDADI tool;
• build and interpret organization and process models using the SimVision tool;
• build and interpret Total Economic Impact models using an Excel-based model;
• use the method of Integrated Concurrent Engineering (ICE), which supports very rapid and effective project design;
• recognize and manage relationships among multiple models and analyses and how to use them to design and manage a project
• create a business plan to obtain significant funding for an enterprise of personal interest.

The class will run as a seminar in which participants investigate different issues and share with each other. There will be a few class milestones during the quarter and a final project presentation and report. The class project will provide an opportunity for small project teams (approximately five participants each) to develop and present the concept and some models to represent and analyze aspects of a development project of interest. The development can be for a new product, such as a new device or a asoftware application for a smart mobil phone, or a service.

Prerequisites: none

Evaluation: Class grades will be based on a few milestone submissions during the quarter, the final project and the contribution to the collective knowledge of the class.