Class overview: We will explore the relevance of modern multidisciplinary performance models of Products, Organizations and Work Processes of the design - manufacturing - marketing team in order to support business objectives.

Objectives: through class lecture, discussion, laboratory exercises, reading and a class project,

• Use the method of Integrated Concurrent Engineering (ICE), which supports very rapid and effective project design;
• Build and interpret simple descriptive models of new Product - Organization - Process (POP) projects using the Excel-based POP/MACDADI tool;
• Build and interpret organization and process models using the SimVision tool;
• Create checklists to assure initial readiness for and final completeness of tasks that high uncertainty and for which the knowledge required exceeds that of any individual, e.g., work supported by manufacturing, flight, surgical or structural system design teams.
• Create a business plan to obtain significant funding for an enterprise of personal interest.

The class will run as a seminar in which participants investigate different issues and share with each other. There will be a few class milestones during the quarter and a final project presentation and report. The class project will provide an opportunity for small project teams (approximately five participants each) to develop and present the concept and some models to represent and analyze aspects of a development project of interest. The development can be for a new product, such as a new device or a asoftware application for a smart mobil phone, or a service.

The class will have two two-hour sessions on three days each week in the period from July 4 – July 21.

Prerequisites: none

Evaluation: Class grades will be based on a few milestone submissions during the quarter, the final project and the contribution to the collective knowledge of the class.