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Jerold Pearson, '75
Director of Market Research, Stanford Alumni Association
Partner, eAdvancement

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How to Conduct Better Research

Trust me!

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Here are some tips on how to:

rd_paw.gif (121 bytes)  Deal with adversity.    

bl_paw.gif (121 bytes)  Minimize non-response error.

rd_paw.gif (121 bytes)  Control costs.    

  Minimize coverage error.

  Reduce staff turnover.

  Minimize worthless data.