A while back, I wanted to write "Google" in a presentation. (Given that I do some research on the PageRank system they proposed, I guess this isn't too surprising.)
I believe in making presentations fun and wanted to use the Google colored version of the term. After some googling, I found the RGB colors and painstakingly converted them to floating point values to use with the latex xcolor package. To make my life easier, I encoded everything into the following command.
\newcommand{\Google}{{
\color[rgb]{ 0.2000 , 0.3922 , 0.7647}G%
\color[rgb]{ 0.9529 , 0.0980 , 0.0118}o%
\color[rgb]{ 0.9686 , 0.8431 , 0.1529}o%
\color[rgb]{ 0.2000 , 0.3922 , 0.7647}g%
\color[rgb]{ 0.2667 , 0.7686 , 0.0235}l%
\color[rgb]{ 0.9529 , 0.0980 , 0.0118}e%
}
}
Later, I learned that I could have used the RGB values with the color package directly. Oh well, it would have saved a little bit of time.