Dr. Alyssa J. O’Brien Stanford University, Fall 2003

The Persuasive Power of Visual Rhetoric in Contemporary Society

SCHEDULE: The schedule below provides a detailed account of our plans for each class meeting.The material under “Reading” and “Writing” is due on the day listed. I recommend that you plan ahead for important due dates and make sure that you tell me in advance in case you need to miss class or have a significant time conflict. I will do my best to accommodate the class’s needs; therefore, this schedule is subject to change. NOTE: Always consult the online version on COURSEWORK /Schedule for complete and up-to-date information on readings and writing due, in-class exercises planned, changes to deadlines, and meeting locations for field trips.

TEXTS and TERMS: (For more on course texts and technology component, see Course Texts page)

· Envision = Envision: A Student’s Guide to Visual Rhetoric, manuscript in progress available online through http://www.stanford.edu/group/visrhet with your Stanford ID.

· Penguin = Brief Penguin Handbook, by Lester Faigley (Longman, 2003): recommended

· *Events = Events to attend as part of Research Log requirement (pick at least one to write up)

Introduction: Writing in a Visual World: Introducing Visual Rhetoric in PWR

PWR Students in Wallenberg: Vince Gonzales, Elizabeth Almasi, Jonathan Hwang. Winter 2003

R Sept 25 What is PWR? What is Visual Rhetoric? Course Overview Student Introductions Working with Visual Rhetoric

Week One: Visual Rhetoric Focus - Political Cartoons;
Writing Focus - Rhetorical Analysis

"Bad Chinese Take-out" Source:Randy Bish, The Tribune-Review. Pennsylvania. April 2003. http://cagle.slate.msn.com//news/SARS/10.aspp Accessed 9/19/03

T Sept 30 Class topic: Images, Words, Words & Images; The Persuasiveness and Prevalence of political cartoons Reading due today: Envision, preface & ch 1 (online); read through Course Info Pack, bring in any questions; and familiarize yourself with Library’s Guide for PWR students: http://library.stanford.edu/guides/pwrframe.html . Writing due today: 1) Complete student info/goals sheet 2) Post an introduction on Panfora with visrhet of your choice 3) Create and bring in a Portfolio Cover [you can scan the cover and use it for item 2 above] R Oct 2   Working on Rhetorical Analysis; Workshop on Titles Reading due: Envision, ch 1 Also Recommended: Penguin, Part I (ch 1-3) Writing due: Rhetorical Analysis draft; post on Panfora

Week Two: Visual Rhetoric Focus - Advertisements
Writing Focus - Rhetorical Appeals

"Got Milk?" Austen Powers Source: http://www.whymilk.com/celebrities/apowers.htm Accessed 9/18/03

T Oct 7 Thinking about audience and purpose; working with rhetorical appeals of pathos, logos, and ethos Reading due: Envision, ch 2 (online) Writing due: Peer review responses of Rhetorical Analysis; bring in ad of choice to discuss in class. R Oct 9 Re-seeing as revision (not editing); revisions due; discussion of Advertising in class Reading: Envision, ch 2 (continued) Also Recommended: Penguin, Part I (ch 4-5) and Part 7 (ch 26-31) Writing: Revision of Rhetorical Analysis due *Event: Tuesday, October 7, 4-6:00 pm, *Event: Wednesday, October 8, 7-9:00 pm, Stanford Writing Center: Research Forum: celebration and presentation of work by last year's PWR students

Week Three: Visual Rhetoric Focus - Photographs
Writing Focus - Contextual Analysis

Jessica Lynch, Prisoner Freed in Iraq, MSNBC April 2, Source: http://msnbc.com/news/846463.asp Accessed 9/17/03

T Oct 14 Photos and “Photo Essays” online Reading: Envision, ch 3; Explore MSNBC “Images, Multimedia” on web; also read "This PG-Rated War" (through Envision) Writing: Bring in 2-3 images (photos, cartoons, ads, altered texts) for contextual analysis in class R Oct 16 Persona and persuasion; voice and stance: Two Views or Multiple Sides drafts; Discuss photo ethics Reading: Nora Ephron “Boston Photographs” & Susan Sontag “Looking at War” (through Envision site) Also Recommended: Penguin, Part II (ch 6-9) Writing: Draft of Contextual Essay project (on Panfora) Conferences October 15-17 (Rhetorical Analysis Returned; Contextual Analysis Projects Discussed) *Event: Thursday, October 16, 2003: Symposium of Undergraduate Research in Progress (SURP) Arrillaga Alumni Center, Sponsored by the Undergraduate Research Programs (URP) and the office of the Vice Provost for Undergraduate Education (VPUE)

Week Four: Visual Rhetoric Focus – Posters and Propaganda
Writing Focus - Research Plans and Proposals

1917 World War I Poster. Source: Hoover Archives; Peter Paret et al. Persuasive Images (Princeton UP, 1992). 25, Fig 32

T Oct 21 Transition to Research Plans Reading: Envision, ch 4 Writing: Peer review of Contextual Essay (discuss in class); Library Topic Form Due (post on Panfora by 6 pm) R Oct 23 Visit to Hoover Tower and Archives; Proposing your Research: Reading: “Encomium of Helen” (through Envision); Explore Hoover website and Meet on Steps in front of Hoover Tower Writing: Revision of Contextual Essay; Research Proposal on Panfora

Week Five: Visual Rhetoric Focus – Journal Covers, Web Contents, and Libraries
Writing Focus - Bibliography

Nature, Cover. February 2001; Special Issue: The Human Genome Project Cecil H. Green Library, East Entrance. Source: Green Library http://www-sul.stanford.edu/depts/green/greentourphoto.html Accessed 9/15/03

T Oct 28 Visit to Green Library for Research Workshop Meet at Green’s east entrance (by red fountain) 5 mins before class. Reading: Envision, ch 5, pp 1-24; http://www-sul.stanford.edu/depts/green/greentourphoto.html (virtual tour of Green) and reread “Library Page for PWR Students” http://library.stanford.edu/guides/pwrframe.html Writing: Answers to Green Questionnaire on Panfora *Event: Wednesday, October 29, 12-1:30pm, Stanford Writing Center: "How I Write" with Estelle Freedman, Professor of U.S. History R Oct 30 Roundtable on Research Reading: Envision, ch 5, pp. 24-52 and your own research Writing: Preliminary Bibliography due; bring 3-5 hard copy sources to class (books or articles) Conferences October 27-November 5 (Contextual Analysis Returned; Research Plan Discussed)

Week Six: Visual Rhetoric Focus – Museums, Work in Progress
Writing Focus - Research Logs in Progress

Iris & B. Gerald Cantor Center for Visual Arts at Stanford University Source: Cropped from composite image at http://www.stanford.edu/dept/SUMA// Accessed 1/20/03

T Nov 4 Visit to Cantor Center Museum for “Insider’s Glimpse” Learning from Experts. Meet at Rodin Garden outside Museum 5 mins before class. Reading: your research sources Also Recommended: Penguin, Part 5 (ch 16-18) Writing: Installment for Research Log R Nov 6 Work in Progress Workshop; Looking at Boothe Essays as Models; Learning from Your Research Logs Reading: Boothe essays (pick 2) Suggestions: Yieh, Rinder, Chung, Adamson; your research sources Writing: Research Log of your work in progress *Event: Thursday, November 6, 7-8:30pm, Stanford Writing Center: "How I Write" with Don Barr, Professor of Sociology.

Week Seven: Visual Rhetoric Focus – Film and Documentary
Writing Focus - Visual Maps and Outlines

Michael Moore, Director of Bowling for Columbine (2002), Source: http://www.bowlingforcolumbine.com/. Accessed 5/26/03.

T Nov 11 Trailers as Organizational Tools; Looking to Film for Strategies of Arrangement Reading: Envision, Ch 6, pp. 1-28; your own research Writing: In-class shaping ideas into maps and charts R Nov 13 Film selections continue; spotlight on argument Reading: Envision, ch 6, pp. 28-30; your own research Writing: Detailed Outline ( integrate images & use argumentative headings; Post on Panfora and bring in hardcopy)

Week Eight: Visual Rhetoric Focus – Writing Visually (Words & Images together)
Writing Focus - Drafting

Allison Woo, "Slaying the Dragon: The Struggle to Reconcile Modern Asian Identity with Depictions of Asian Women in Past and Present American Film," 9, showcases visual and verbal arguments working together.

*Event: Monday, Nov 17, 7-8:30pm, Stanford Writing Center: "How I Write" with Dr. David Rasch, Director of the Help Center. T Nov 18 “How I Write” Discussion on work in progress; Workshop on Integrating Sources and Plagiarism Reading: Envision, ch 6, pp. 30-62; “Doris Kearns Goodwin” Also Recommended: Penguin, ch 19 Writing: Full Draft I R Nov 20 Introducing… Last Words; Zoom in on opening & closing; Peer review session in class. Reading: Writing group drafts; Envision student writing on the web (pick 2 "models" from the book to discuss in class) Writing: Peer review responses Conferences November 18-21 (Complete Drafts Discussed)

Week Nine: Visual Rhetoric Focus – Monuments and Physical Structures
Writing Focus - Making Final Drafts Public

Jorge Olivos, Gregorio Vasquez and Roberto Soto, Santiago, Chile; proposal for new WTC. Source: : "World Trade Center: Your Proposals." CNN. Accessed 9/19/03 http://www.cnn.com/SPECIALS/2002/wtc.ideas/designs/page.109/

T Nov 25 Public Works of Visual Rhetoric and Visual Rhetoric as Public Writing: Buildings, Memorials, Stadiums, Fountains, and the Fulfillment of Research Reading: Envision, ch 6, final checklist Also Recommended: Penguin ch 21 Writing: Full Draft II R Nov 27 Thanksgiving! No Class

Week Ten: Visual Rhetoric Focus – VisRhet Creative Projects
Writing Focus - Visual Arguments for Class Exhibit

404 Error page on "Weapons of Mass Destruction." Accessed 8/19/03. Source: http://www.coxar.pwp.blueyonder.co.uk/

T Dec 2 Visual Rhetoric Exhibition of Research Projects Reading: Envision ch 7-8 (browse for ideas) Also Rec'ed: Penguin, Part III (ch 10-12) & IV (ch 13-15) Writing: Creative Visual Project + takeaway for class R Dec 4 Visual Rhetoric Exhibition of Research Projects and Final Official Class Meeting Reading: Envision ch 7-8 (browse for ideas); Also peer review four papers from class Writing: Continue Creative Project + takeaway for class; also complete 2 online questionnaires; peer review four essays for Rigorous Final Pass

Wrap Up: Visual Rhetoric Focus – Your Portfolio Covers and Research Papers
Writing Focus - Final Portfolios and Cover Letters

"Celebration!" Windfall Enterprises Promotional Photo; Source: http://www.windfallenterprises.com/index.htm Accessed 1/20/03 [We need to take a photo of us at our closing PWR party to put it here]

Note: You can submit the material below on Dec 4 if you wish to free up your schedule for finals week. Please let me know what works best for you. T Dec 9     5-6 pm Course Binders and Revised Research Papers Due; Meet in Terrace Room, Margaret Jacks Hall (the nice big party room outside my office) PWR closing party with both sections! Reading: Review your Portfolio; Envision ch 9 Writing: Visrhet Portfolio with Cover Letter + Back Covers + Any last revisions to earlier papers plus FINAL Revision of Research Paper (Submit with earlier drafts + research log, including write-up of *Event) Post portfolio cover letter & final research paper on Panfora in order to get full credit.

Conferences with me about your writing:

Conference	Window
Conference 1	Week 3
Conference 2	Week 5
Conference 3	Week 8

Contact me with any questions: aobrien@stanford.edu