Experimental details: I counted only the stressed syllables, and I normalized each count by the expected count of that vowel, computed by counting all stressed syllables in the CMU Pronouncing Dictionary of English. Since the vowel æ is the most low and back of the front vowels, I also ran the analysis again considering æ as a back vowel and got the same results. Finally, in addition to looking at all front vowels versus all back vowels, I also tried comparing the counts of just one front vowel ɪ and one back vowel ɑ as Yorkston and Menon did. Once again, I found a tendancy for ice creams to use back vowels and crackers to use front vowels.