Crestmont

A full page ad by Crestmont in Calgary’s “avenue” magazine (March, 2004:8) reads: “Naked is Good. Naked Ambition is Better.” The ad copy then goes on to say:

Take the desire to make the perfect place to live to its most ambitious conclusion and you will find yourself on the western edge of the city in an exclusive little community called Crestmont. . . .

Crestmont is being developed for ambitious people by ambitious people. Hence its perfect positioning – 20 minutes from downtown and less than an hour from the Rockies, with no stop lights until Banff.

And at the end of the day, what’s the point in achieving your ambition if you can’t share your success? Well, nothing says “I have arrived” quite like throwing a party in your very own exclusive, four-thousand-square-foot club house overlooking the foothills.

^{Source: Tyler, Dr. Mary-Ellen. “‘Nice City: Wonder What It Will Look Like When It’s Finished:’ A Case Study of Calgary, Alberta – Past, Presentand Future.” The University of Calgary. March 1, 2004.}