Introduction
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Preface PDF
First Chapter PDF
McGraw-Hill Site
Presentations and Syllabi
Part I: Venture Opportunity and Strategy
Chapter 1: The Role and Promise of Entrepreneurship
Chapter 2: Opportunities
Chapter 3: Vision and the Business Model
Chapter 4: Competitive Strategy
Chapter 5: Innovation Strategies
Part II: Concept Development and Venture Formation
Chapter 6: The Business Story and Plan
Chapter 7: Risk and Return
Chapter 8: Creativity and Product Development
Chapter 9: Marketing and Sales
Chapter 10: Types of Ventures
Part III: Intellectual Property, Organizations, and Operations
Chapter 11: Intellectual Property
Chapter 12: The New Enterprise Organization
Chapter 13: Acquiring and Organizing Resources
Chapter 14: Management of Operations
Chapter 15: Acquisitions and Global Expansion
Part IV: Financing and the Leading the Enterprise
Chapter 16: Profit and Harvest
Chapter 17: The Financial Plan
Chapter 18: Sources of Capital
Chapter 19: Deal Presentations and Negotiations
Chapter 20: Leading Ventures to Success
Appendices
A. Sample Business Plans
B. Cases
Sheryl Sandberg