The textbook provides the reader and the instructor
with seven cases in Appendix B to bring to life and encourage discussion
of key concepts of entrepreneurship in high tech. Entrepreneurial
principles and skills are learnt through real world experiences
- case studies give students this opportunity to put themselves
in the shoes of those facing immediate challenges in their ventures.
This section of the website supports the
user of these materials with a synopsis, relevant chapters, and
in-depth study questions for each case. Click on each case below
to view the supporting material.
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Case
1: World Indigio, Inc.
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| A startup facing operational and global expansion and prioritization challenges. Relevant Chapters: 3-7, 12, 15, 20. |
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Case
2: Biodiesel,
Inc.
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| A mini-case
that explores a possible opportunity and busines model for
commercializing biodesel, a renewable organic product. Relevant
Chapters: 2, 3, 11, 17. |
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Case
3: Yahoo!
1995: First Round Financing |
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Under
time pressure, the founders must analyze and choose their
seed financing: selling their company, partnering with a corporate
sponsor or starting an independent business. Relevant Chapters:
3, 4, 7, 17, 18.
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| Case
4: Barbara Arneson |
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| Confronted with two job offers and compensation packages, Barbara is asked to evaluate her alternatives. Relevant Chapters: 12, 17. |
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| Case
5: Jon
Hirschtick's New Venture |
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| Examines
advantages and disadvantages of single vs. staged financing
options for this young computer aided drafting (CAD) company.
Relevant Chapters: 4, 12, 17, 18, 19. |
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| Case
6: Artemis
Images |
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| A
dynamic media company founded on digitizing photo and video
archives for special interest groups discovers that even with
a solid strategy, execution is easier said than done. Relevant
Chapters: 2, 3, 12. |
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| Case
7: RADCO
Electronics |
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| A
successful startup based on a using chemical sensors to probe
agricultural fields must deal with 'growing pains' (organizational,
political and strategical) as it expands. Relevant Chapters:
3, 12, 20. |
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For users of the first edition of the textbook, the Danger and Global Wireless cases remain available at EdCorner.
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| Previous Case
1: Danger, Inc. |
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| Describes a wireless device startup in Silicon Valley that must analyze and decide on the best companies for its portfolio of manufacturing and carrier partners. Relevant Chapters: 13, 15, 19. |
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| Previous Case
4: Global Wireless Ventures |
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| Offered venture capital in three location, the founders must choose the best entrepreneurial context to locate the headquarters of their company. Relevant Chapters:
8, 11, 13. |
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