|
|
|
Synopsis
| Artemis Images is based on entrepreneur
Christine Nazarenus's vision of building a dynamic company
for digitizing photo and video archives. With a seemingly
solid team and content management expertise, Chris falls upon
a perfect opportunity with the Indianapolis Motor Speedway
Corporation (IMSC) archive to jumpstart her own business.
She and her partners propose a long-term revenue-sharing business
model, which differs from the traditional model of selling
media management systems. Artemis also proposes to differentiate
itself from its competitors with not only better content,
but also better search functionality through its collection
as well as merchandising options and community chatrooms.
With a solid marketing and sales strategy and a promising
market, where did Artemis make a wrong turn? |
When
should this case be discussed?
| Artemis Images is an excellent
case study to discuss after reading Section
IV as it covers the business model in terms of the profit
and financial plans, sources of capital and finally issues
of executing a business plan. It is also a good example of
a technology venture that failed to meet a number of its goals. |
Relevant
chapters and questions
Ch 2: Opportunity and the Business Summary
Ch 3: Building a Competitive Advantage
Ch 12: The New Enterprise Organization |
|
1. What are the main differences between an S-corporation
and a C-corporation? Why did Artemis reorganize as a C-corporation?
2. How is Artemis going to make money? What are Artemis's
main assets? What are the risks involved in the revenue-sharing
model?
3. How is Artemis being funded? What are the advantages
and disadvantages of each source of funding? Examine the
projected financial statements for Artemis. Is this a good
deal for investors? As an investor, what would you be wary
of?
4. Artemis seemed to have a sound business model and strategy
on paper. What went wrong in the execution? What considerations
did the team overlook - in themselves and in their vision?
5. What should Artemis do next?
|
|
|
