November 10, 1999:
Rex Briggs

"Intenet Branding"

Rex Briggs
Millward Brown Interactive

About the Speaker:
Rex is the leading authority on the study of online advertising at Millward Brown Interactive. He and his colleagues conducted the landmark IAB Advertising Effectiveness Study in 1997. Millward Brown Interactive won the 1997 Tenagra Award for Internet Marketing Excellence because of the company's methodology providing advertisers with the right metrics to quantify the value of brand advertising on the Web.

Rex came to Millward Brown Interactive from HotWired, where he was Research Director. Before that, Rex spent several years at Yankelovich Partners, where he headed up major technology adoption studies, including the Cybercitizen Study.