Medical SEO posted an update 1 year ago
SEO Navigation – Where to Place Your Websites Main Navigation?
On the left side or at the top of the page, is usually where the main navigation is placed. Both of these work, other locations do not. Why does this work? Simply because that’s where it generally is, and therefore that’s where people will go to look for it. Other navigational elements, including internal text links and image links, can easily be followed in each direction.
Remember to always provide visitors with an easy way back, while giving them the option to check out information deep in your medical SEO site. If a visitor gets lost in navigation, this is very frustrating for them, as well you, because it reduces the chances that they will contact your business.
How do you get them back? Have them open information in a new window, add breadcrumb navigation, or add a “back to the previous page” link. Smaller sites that have all their pages included in the main navigation do not need to include these additional elements. It is easy for a visitor to get lost in a larger sites. Have a human test subject play with your navigation, and be sure and fix any potential problems immediately.
Where to Place Your Content?
“Above the fold,” is where you want to place your most relevant content, so people will see it immediately. Place the less important content below the fold. If you are wondering, above the fold online means everything a user sees without having to scroll down your web page. Everything that is shown when you scroll down is considered “below the fold.”
How to Analyze and Test Your Website
Crazy Egg is an online service that offers the ability to actually “see” how visitors navigate through your website. Using this information, you are constantly able to adjust your navigation, content, and medical SEO elements to improve the effectiveness of your website.
Having human test subjects test, test, and retest your site can provide you with the most valuable possible information. The more test subjects you have, the better. Don’t let criticism be offensive; be thankful for honest feedback, this will help you sell more!
After you launch your website, continue to look for feedback! A poll or a simple form requesting feedback can provide insight as to why people stay on your site, or why they leave and don’t come back.