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The Stanford Professional Publishing Course
July 2008 · Stanford, CA

Testimonials
Past participants of the Stanford Professional Publishing Course are our greatest evangelists. Here are some of their comments from past years.
From Publishers, Editors, & Managers...
"This is the single most intensive course in publishing that I have ever attended. I'd recommend it to anyone wishing to move their career forward."
- GENE BURNS, Associate Publisher, Home PC magazine, CMP Media
"An excellent opportunity to take off your day-to-day blinders and drink in the wholeness of the profession. There are lasting friendships and bonds to be made with colleagues, mentors and people in parts of the business you know nothing about."
- BEAU BRENDLER, Editor-in-Chief, Washington Technology & WT Online, Tech New Inc.
"The Course is a great experience, especially for international participants. I learned a lot about the global publishing business and the American way of publishing too."
- ALEXANDER ANTONOFF, Editor, Bertelsmann Club GmbH, Germany
"A fortnight spent at the Stanford Professional Publishing Course might be intensive but is far from exhausting--it is invigorating. I left with my batteries recharged and a long list of ideas to try out and things to do. If only I could do this every year!"
- STEVE WEINMAN, Editor, BBC Worldwide, BBC World Service, England
"The Stanford Professional Publishing Course was my 'MBA.' It was the answer to my goal of adding graduate work to my overall publishing education."
- PETER CIOTTA, Team Leader, Communications Group, Rich Products Company
"The course has radically increased the likelihood that our small press will not merely survive, but thrive."
- JOHN BARGER, Publisher/Editor, Sophia Institute Press
"An intoxicating experience! A great all around boost to the senses."
- JOHN NUZZI, VP & Associate Publisher, Selling Power Magazine
"Unparalleled opportunity to meet some of the top names/personalities in the book, magazine and e-publishing in the heart of Silicon Valley."
- G.V. RAMESH, Senior Editor, Int. Atomic Energy Agency
"There is not a more intensive and thorough training program for publishing. The amount of information I learned, the wonderful people I met, and the great ideas I picked up were worth 10 times the cost. I would recommend this SPPC for anyone who is serious about publishing."
- CALVIN W. HARPER, Publisher, Woodland Publishing, Inc.
"The Stanford Professional Publishing Course is a rare opportunity, within a business-smart amount of time, for employees to get that all-important sense of completion about the nature of their industry and how it all fits together."
- CATHERINE EDMONDS, Senior Associate Editor, Reader's Digest Association
"The SPPC stirred me (shook me!) on to new insights, techniques, observations. I will now be more thoughtful in my work, think of the broader picture more often and continue my love affair with this business of publishing books."
- RHONDA M. FORD, General Publications Product Manager, The Christian Science Publishing Society
"I've attended many different seminars, conferences, and conventions in my trade, but none of them have come close to the quality of this course. The faculty and participants are high caliber and generous with their expertise. The experience is global, timely, exciting, and extremely enriching, professionally, intellectually, and personally."
- MARLENE SCOTT, General Manager, National Periodicals Distributors
"The course proved to be a key motivator for me personally and played a large role in my appointment to CEO."
- MARC BLACHOWITZ, CEO, Touchline Media, South Africa
From Art Directors, Photographers, & Creative Folk...
"My enthusiasm for the course is such that, at the risk of passing for someone totally lacking a critical sense, I daresay that I would not have rated any of the teachers under 9 on a scale of 10."
- VICTOR ENGLEBERT, Photographer/Writer/Publisher, Ediciones Englebert Ltda., Colombia
"This was far and away the best publishing course I've taken. Nowhere else will you find this intensity, this level of professionalism, and this kind of access to industry giants."
- ROBERT KANES, Art Director, PC World
"The fact that both the students and the instructors are working professionals gives the course a hard edge, one that makes a difference in the real world."
- LEE RIDDELL, Co-Owner/Graphic Designer, Riddell Advertising & Design
"The opportunity to exchange ideas with designers whom I've admired for years was a rare experience."
- LESLIE SMOLAN, Principal, Carbone Smolan Associates
From Marketing & Sales Professionals...
"The course saved me three years of learning by trial and error, three million dollars, and my latest project."
- LEONIDES GUADARRAMA, Vice President of Publishing & Advertising, Video Visa, Mexico
"For people in developing countries, there could be no better way of understanding how publishing functions in the developed world, and how the future will look."
- MATTHEW KROUSE, Marketing & Production Manager, Witwatersrand University Press, South Africa
"The lack of sleep is well worth it! I could go another week--no kidding!"
- JENNIFER BIONDI, Circulation Manager, Cisco Systems
"If you work for a large New York publisher and you need a fresh perspective on the industry, the Stanford Professional Publishing Course is for you."
- PAUL DEYKERHOFF, Sales Director, Bantam Doubleday Dell

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Participants work together in study groups to launch a book series or magazine; their presentations are vetted by speakers on the last day of the Course.
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