• Up-periscope sessions
Out-of-the-box presentations from renowned Stanford futurists, Silicon Valley entrepreneurs, thought leaders, and new media experts.
• Daily workshops in new media tools and strategies
Hands-on projects with social networks, microblogs, e-readers, and guerrilla video for the Web, and other emerging new media tools.
• Master classes
The Course does not forget the demands of the present: classes on today’s most advanced editorial, design, marketing and business processes for a digital age—taught by publishing executives who are architects of innovation for their companies.
• A case study of your organization
A week-long assignment to prepare a roadmap of strategic changes you want to make and share with colleagues when you return to your office.
• Office hours
Opportunities to discuss your emerging strategies individually with expert faculty and speakers. You’ll lunch with faculty, attend their classes, and meet with them in late-afternoon.
• Luncheon salon
Unforgettable interviews with unforgettable people.
• Critiques
One-on-one meetings with design faculty who will help you see your products through new eyes.
• A Stunning Stanford Campus
The Stanford campus on a mellow summer afternoon is a unparallelled place to retreat and study your business. Many of our participants rent bikes in order to have better access to campus—with its libraries, well-stashed bookstore, cafes, fountains, trails and arched promenades.
