Each year, website managers from all over the world gather at or near Stanford to learn
from the pros how to make their sites more popular, stickier, more
successful. This DVD series, produced in November 2008, captures the essence of Stanford Publishing Courses' intense three-day
workshop on website design, content, and usability. Each DVD is $99; the
set of 12 DVDs is $795.
You can order one or the series from our partners at Kantola Productions.
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THE SERIES INCLUDES:
- BEHIND THE BROWSER:
A PRIMER ON HOW WEB SITES WORK
Matt Cohen, CEO, OneSpot
- HOW TO PULL OFF A SUCCESSFUL REDESIGN
Michael Gold, Founder, West Gold Editorial
- BROADCASTING YOUR BRAND: HOW TO SPRINKLE YOUR BRAND THROUGHOUT THE WEB
Cody Simms, Sr. Director/Product Management, Yahoo!
- HARNESSING THE POWER OF BLOGS
Scott Karp, Editor & Publisher, Publishing 2.0
- MOBILE STRATEGIES
Sabina Shnapek, Director of Advertising Sales, AdInfuse
- SECRETS OF SEARCH ENGINE OPTIMIZATION
Rand Fishkin, Founder & CEO, SEOmoz
- TEN MISTAKES WEBSITES STILL MAKE--
AND HOW TO FIX THEM
Michael Gold, Founder West Gold Editorial
- SMARTER STRATEGIES FOR ENEWSLETTERS
Loren McDonald, VP/Industry Relations, SilverPop
- STAYING OUT OF LEGAL TROUBLE
Jon Hart, Attorney, Dow Lohnes, PLLC
- USER-GENERATED CONTENT:
USING IT, CONTROLLING IT
Kevin McKean, VP/Editorial Director, Consumer Reports
- VIDEO STRATEGIES: WHAT'S WORKING TODAY Sean Nolan, Director, Men's Health Online and
Molly Wood, Executive Editor, CNET.com
- USING WEB METRICS STRATEGICALLY
Shari Cleary, Director of Digital Entertainment &
Games Research, MTV Networks
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