The recent Future of Media Conference generated over 1200 tweets, with the majority originating from mobile phones. What's the future of media? Well, that in part sums it up. Mobile and on-demand. If this GSB student-organized event, the most tweeted in the school's history, drove one thing home, it is that the future of media to a large extent depends not only on the industry-leading companies that participated in the conference, but the ingenuity and ambition of the over 500 participants, including the many first- and second-year MBA students in attendance. In perhaps a telling sign, the conference was book-ended by keynote events led by GSB grads David Fischer, vice president, Business and Marketing Partnerships at Facebook, and Hunter Walk, director of product at YouTube, exemplifying how integral the GSB has been and will continue to be as the media industry evolves over the coming decades.
It's tough to sum up the future of media in 140 characters or less, but here's some of the most popular tweets of the day:
- Entrepreneurship @stanfordentrepr: Pandora makes more mobile revenue than Yahoo, Microsoft and Apple #fomc13
- Chris McGarry @cmcg: Neilsen is creating new #twitterTV rating to help marketers measure integrated strategies @gyalif #fomc13
- Vicki Slavina, @vslavina: Mobile Facebook users spend twice as much time on Facebook (11hrs vs. 5hrs)
- Kelley Cox @kellypcox: "In order to understand how we are similar, we also need to understand how we are different." #changetheworld #fomc13 @hunterwalk @youtube
- Dragos Bucurenci @bucurenci: Perfect closing for #fomc13 @StanfordBiz @hunterwalk: "Instead of changing the world, help the world change itself!"
Watch highlights from the Future of Media Conference.