Welcome

IRiSS/MAPSS Reception Please join us for an IRiSS/MAPSS reception and the first presentation of certificates in methods training. RSVP for the IRiSS/MAPSS Reception by clicking here.

The Methods of Analysis Program in the Social Sciences (MAPSS) is intended to enhance the quality and vitality of empirical scientific research done by students and faculty throughout the social sciences at Stanford.

With each passing year come many new and important innovations in techniques for collecting social science data and for analyzing such data to yield insights into the human experience.

To assure that Stanford scholars keep abreast of these developments and share resources across campus to maximize our effectiveness, MAPSS will serve as an information clearinghouse and an enterprise to foster and encourage cross-disciplinary collaboration and invigoration and exchange of expertise.

MAPSS will also serve as an outreach organization to bring expertise from other academic campuses and non-academic settings throughout the US and the rest of the world to campus to enrich Stanford scholarship.

One of MAPSS's first missions has been to centralize a database of information about all of the courses on data collection and data analysis techniques that are available on campus and may serve the needs of Stanford graduate students in the social sciences.

Another MAPSS mission will be to sponsor and co-sponsor lectures on campus by Stanford faculty and by scholars from elsewhere on methods of data collection and data analysis. The colloquium series calendar is listed on this website.

Simon D. Jackman
Director, Methods of Analysis Program in the Social Sciences
Professor of Political Science
Professor of Statistics (by courtesy)

Social Science Data and Software (SSDS) provides services and support to Stanford faculty, staff, and students in the acquisition of social science data and the selection and use of quantitative (statistical) and qualitative analysis software. SSDS staff provide these services in a variety of ways that include consulting, workshops and help documentation.

Upcoming talk

Google as a Measuring Tool

June 3rd, 2008. Education 128

Abstract: Most people know Google as a search engine: a tool to connect them with the information they're looking for on the World Wide Web. But through its aggregated, anonymous data--and tools that make sense of the data--Google can also provide invaluable insights into user behavior, trends, and response to both on- and offline advertising. This talk will provide an overview of the data and tools that Google makes available to users, from the average searcher to major advertisers.

Bio: Vani Henderson is a researcher in the quantitative marketing group at Google. She was a postdoctoral research fellow at the Stanford Prevention Research Center in 2006-07 and earned a Ph.D. in communication from the Annenberg School at the University of Pennsylvania. Previously, she was a senior strategic planner at advertising agency Foote, Cone, & Belding in New York City. Her research in the area of media effects has been published in journals including Media Psychology, Journal of Adolescent Health, and Personality and Individual Differences. At Google, her work focuses on understanding user behavior and advertising effects.

RSVP For Free Lunch To RSVP, please click here. Lunch is served at 12:00pm. Talk starts at 12:15pm.

IRiSS/MAPSS Reception Please join us for an IRiSS/MAPSS reception and the first presentation of certificates in methods training. RSVP for the IRiSS/MAPSS Reception by clicking here.

To find out about upcoming talks, take a look at our Colloquium Series Calendar