STANFORD UNIVERSITY — Like politicians who adopt regional accents to appeal to local audiences, the manufacturers of potato chips vary the wording on their bags to convey their products’ authenticity in different ways to different buyers. Stanford researchers have analyzed the marketing language on bags of potato chips and found that whether you crunch an [...]
Tag Archive 'status'
STANFORD GRADUATE SCHOOL OF BUSINESS — Typically regarded as a common virtue, generosity can also be a sign of weakness for leaders, according to a new study. The research finds that contributing to the public good influences a person’s status on two critical dimensions: prestige and dominance. “People with high prestige are often regarded as [...]
STANFORD GRADUATE SCHOOL OF BUSINESS — Ever wonder why that government clerk was so rude and condescending? Or why the mid-level manager at your company always doles out the most demeaning tasks? Or, on a more profound level, why the guards at Abu Ghraib tortured and humiliated their prisoners? In a new study, researchers at [...]