STANFORD GRADUATE SCHOOL OF BUSINESS — The key to happiness lies in the choices you make, or so they say. Yet, new research by long-time collaborators Jennifer Aaker, Cassie Mogilner, and Sep Kamvar suggests that people don’t make choices based on a single or shared notion of happiness. In “How Happiness Impacts Choice,” a paper [...]
Tag Archive 'Jennifer Aaker'
STANFORD GRADUATE SCHOOL OF BUSINESS — Our search to understand what makes humans happy (or happier) goes back centuries. As does our enduring belief that if we just do the right thing, happiness will follow — that additional happiness will be doled out to us because we earned it, not due to the largess of [...]
One email is all it took for Chaitali Nadig to try saving a life. The message advertised an upcoming bone marrow drive to benefit Samir Pendse, an 18-year-old battling relapsed leukemia. A marrow transplant is one of his best hopes for a cure. ”Due to the stage of his disease, he has a very short [...]