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STANFORD GRADUATE SCHOOL OF BUSINESS — The key to happiness lies in the choices you make, or so they say.  Yet, new research by long-time collaborators Jennifer Aaker, Cassie Mogilner, and Sep Kamvar suggests that people don’t make choices based on a single or shared notion of happiness. In “How Happiness Impacts Choice,” a paper [...]

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STANFORD UNIVERSITY – Scrolling through Facebook or mingling at a party, you might get the impression that other people’s lives are full of job promotions, exotic travel and successful relationships. We don’t often hear about the sad times they’re going through, and that can make our own emotional struggles seem worse. But recognizing that our [...]

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STANFORD GRADUATE SCHOOL OF BUSINESS — Our search to understand what makes humans happy (or happier) goes back centuries. As does our enduring belief that if we just do the right thing, happiness will follow — that additional happiness will be doled out to us because we earned it, not due to the largess of [...]

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