Are We Happy Yet? The Unexpected Links Between Happiness and Choice
Posted in Knowledgebase, Research News on Dec 5th, 2011
STANFORD GRADUATE SCHOOL OF BUSINESS — The key to happiness lies in the choices you make, or so they say. Yet, new research by long-time collaborators Jennifer Aaker, Cassie Mogilner, and Sep Kamvar suggests that people don’t make choices based on a single or shared notion of happiness. In “How Happiness Impacts Choice,” a paper [...]
